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E!’s Ciroc the New Year 2011 Party in Miami
E! Entertainment Television partnered with Ciroc Vodka to host New Year’s
Eve parties across the country. At the Miami-based party hosted by Kourtney
Kardashian, E! and Ciroc collaborated with The Blue Flame Agency to
plan the details of the event. They sought a creative way to provide
party-goers with a keepsake of the event. more info
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2010 PRCA National Pro Rodeo Finals
AT&T sponsored the 2010 PRCA National Pro Rodeo finals in Las Vegas, NV.
AT&T aimed to connect with its target consumers through a fun, interactive
marketing experience. more info
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2010 Mini Cooper Family Pack Event
Mini Cooper sought to find a creative way to catch consumers’ eyes and
successfully market its brand during the holiday season. more info
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2010 British Airways "Face of Opportunity"
Event production company City Eventions was challenged with the task of creating a
high-impact event to promote British Airways’ "Face of Opportunity" campaign. more info
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2010 Vail Resorts Media Event
Vail Resorts hosted a media event in NYC to promote its premier ski resorts located
throughout Colorado, Nevada and California. They sought an enticing way to
leave a lasting brand impression upon event attendees. more info
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2010 MTVU Campus Invasion Music Festival
MTVU Campus Invasion Music Festival takes over various college campuses around
the nation by recruiting popular musical artists to play at the schools.
Hershey’s Reese’s brand, an event sponsor, sought to create a powerful,
interactive brand impression. more info
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2010 Cosmopolitan "Fun, Fearless Female"
Cosmopolitan magazine hosted an event featuring Jordin Sparks in NYC’s Times
Square to support its "Fun Fearless Female" campaign. Cosmo wanted to
ensure successful brand interaction with its target audience. more info
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2010 Hub TV Comic-Con
HUB TV wanted an effective and creative way to provide attendees with a commemorative
keepsake photo of their experience at the 2010 Comic-Con in San Diego, California. more info
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Cats and Dogs Movie Premiere
Warner Bros. Pictures was seeking a one-of-a-kind interactive marketing
experience to engage consumers and effectively promote the film. more info
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2010 Cosmopolitan Bikini Bash
Cosmopolitan magazine hosted its 3rd annual Bikini Bash at the Las Vegas
Planet Hollywood resort & casino. Over 1,000 "fun fearless females"
received a Cosmo bikini for them to sport around the event.
Gillette, a major sponsor of the event, wanted to provide consumers
with a fun, unique keepsake photo that they could bring home with them. more info
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2010 American Idol Tour
As a sponsor of the 2010 American Idol Tour, AT&T sought to convey a
strong brand impression and create an interactive footprint at each
concert. They desired an environment in which concert-goers could
engage and connect with the brand as well as learn about the features
of their new cellular phone models. more info
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2010 American Idol DJ Party
AT&T sponsored the American Idol DJ Party in which radio DJs from around
the nation were treated to an AI themed event where they could mingle
and enjoy food and beverages. AT&T aimed to make a positive impression on
consumers attending the party and provide them with an entertaining,
satisfying brand experience. more info
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2010 American Idol Finale Party
AT&T, an event sponsor for the American Idol Finale Party, was challenged
to find an interactive way to create a substantial brand impression on
the guests of the American Idol Finale Party and set itself apart from
the other event sponsors. more info
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2010 Cannes Film Festival
AT&T sponsored the esteemed international Cannes Film Festival and sought
a solution to assist festival attendees in remembering their unforgettable
experience, as well as create an impactful AT&T brand impression. more info
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2010 Smith & Nephew St. Jude Classic
Smash Experiential Marketing sought a creative way to engage consumers with their client Smith & Nephew at the PGA St.
Jude Classic golf tournament. more info
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2010 Tribeca Film Festival
AT&T partnered with the 2010 Tribeca Film Festival, an annual international film
event held in the lower Manhattan area of New York City.
AT&T aimed to leave an enduring brand impression on festival-goers. more info
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2010 Coachella Festival
AT&T sponsored the annual music and arts Coachella Festival held in Indio, California,
which included headliners Jay-Z, Muse and Gorillaz. AT&T devised a complete
interactive marketing campaign to accompany the event and wanted to ensure
festival-goers would eternally remember their experience. more info
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2010 Event Marketing Summit
Event Marketer magazine held its 8th annual Event Marketing Summit in
Chicago, IL in May 2010. The three-day extravaganza allowed
individuals in the industry to learn more about current trends
via keynote speakers, roundtables, workshops, networking events,
and more. more info
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2010 Advance Auto Parts Monster Jam
The Advance Auto Parts Monster Jam tours the country and features various monster
truck races and freestyle competitions. Advance Auto Parts aimed to find an
innovative solution for consumers to remember their exhilarating,
adrenaline-filled experience at the Monster Jam truck show. more info
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AT&T Experience at the 2010 AMA Supercross Event
AT&T wanted an innovative and enticing way to expose consumers to their
brand at the AMA Supercross Event at the Georgia Dome in Atlanta, GA.
The goal was to increase customer awareness of the AT&T brand, showcase
its newest mobile devices, and give consumers an exciting and
memorable experience. more info
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Orthovisc Experience at the 2010 PGA Tour Presented by Johnson & Johnson
Highline Sports and Entertainment and Johnson & Johnson were looking to deliver a quality instructional
putting lesson for their consumers while introducing them to the Orthovisc brand. more info
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Humana 2010 PGA Tour Experience
eFilm Studio and Mobile Media Enterprises were challenged with
creating an entertaining and educational experience for Humana at
the 2010 North American PGA Tour. more info
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2010 American Idol Top 24 Party
eFilm Studio was commissioned by AT&T to create a memorable experience
for the "Top 24 American Idol" contestants and VIP’s at the after party
event in Los Angeles, California. more info
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2010 Sundance Film Festival
Partnering with House of Hype and AT&T, eFilm Studio was challenged
with delivering a one-of-a-kind photo marketing experience for Sundance
Film Festival attendees in Park City, Utah. more info
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AT&T Gaming Experience at the 2010 US Figure Skating Trials
AT&T partnered with the US Figure Skating Trials in Spokane Washington to
create a unique gaming experience that was relevant to the Olympic winter
sports genre. more info
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2010 AT&T Experience for UNCF Evening of Stars
AT&T, a long time supporter and sponsor for the UNCF, wanted to
execute a unique photo marketing experience as well as collect valuable
consumer data at the annual UNCF Evening of the Stars event in Baton Rouge,
Louisiana. more info
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