EFilm Studio Brand Promotion Solutions

2008 NCAA Baseball World Series Application: Video Play-by-Play & Photo Marketing Goal: Highlighting the excitement of the NCAA College World Series, AT&T sought interactive event elements that attracted fans from across the country.

Throughout the larger footprint, baseball fans were drawn to activations with fun premiums and commemorative items. Efilm Studio took advantage of that insight with both Video Play-by-Play and Photo Marketing. At Video Play-by-Play, consumers of all ages created their own college baseball highlight video. The open setup and realistic backdrop intrigued fans and pulled them in to create their own videos. Web retrievals drove fans to the AT&T website and provided a viral element that could be electronically passed among friends and family. The Photo Station saw massive crowds, and participants loved posing against a beautiful backdrop of Rosenblatt Stadium. They were amazed by the quality of photos taken with the Sony phone, creating a great showcase of AT&T products. Bluetooth technology transferred consumers’ pictures to a printer, and fans received a print onsite. Video Play-by-Play and Photo Marketing drew in large crowds to the AT&T footprint and provided fans a takeaway of their experiences and of the AT&T brand.