NCAA Lacrosse College World Series

Application: Green Screen & Video Play-by-Play
Goal: Celebrating the Lacrosse Championship, AT&T wanted to create engaging event elements that drew in fans and showcased products and services.

1,059 Green Screen photos were distributed to lacrosse fans and 483 Stick Trick videos were recorded.




Recognizing the physical energy that is the core of lacrosse, Efilm Studio created an active Video Play-by-Play to attract fans. Participants were invited to take part in the "Stick Trick Challenge", where they were filmed showing off their favorite lacrosse moves. Video retrieval cards drove consumers to the AT&T website, where participants could download their personal videos to phones or share them with friends through e-mail. The Green Screen activation gave fans a chance to grace the cover of a magazine. Posing against the Green Screen with lacrosse sticks and helmets as props, participants received onsite printouts of branded photos that placed them on the cover of Inside Lacrosse. Both activities were huge successes with lacrosse fans and provided engaging experiences that mirrored the excitement of the championship game.


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