2008 Kentucky Derby

Application: Photo Marketing
Goal: For the inaugural year of the Infield Boardroom, an exclusive private party at the Kentucky Derby, Churchill Downs wanted to provide race day fans with ultimate hospitality and VIP treatment.

Photo Marketing reflected the exclusive nature of the Infield Boardroom, providing 49 digital pictures only to the 8 elected Boardroom members and their guests.




For attendees chosen to be part of the Infield Boardroom, Efilm Studio captured the glitz, glamour, and of course, designer hats of "the most exciting two minutes in sports" with Photo Marketing. Boardroom participants were able to strut their stuff on the red carpet with sports and media celebrities. Attendees could then choose their favorite fashion hat as a prop and strike a pose against the background. Consumers received their commemorative photo, complete with a Derby day backdrop, via web retrieval after the event. Photo Marketing drew attention to the exclusive opportunities of VIP fans who were treated like royalty for a day, and had the pictures to prove it!


EFilm Studio 2005 - 2008Property of Step Logic, Inc.