EFilm Studio Brand Promotion Solutions

2008 PRCA Rodeo Application: Photo Marketing Goal: AT&T wanted to promote its Professional Rodeo Cowboys Association (PRCA) sponsorship as well as its variety of services and products.

Amidst an event space that channeled the old west, Efilm Studio produced a creative Photo Marketing opportunity at rodeos and state fairs across the country. Complete with a branded backdrop, cowboy standees, and props, consumers were able to capture the fun and excitement of the rodeo with a single click. Some fans were even lucky enough to get a shot with their favorite rodeo stars! Photos were taken on AT&T phones, to promote the brand’s products and offerings, and were sent to a computer via the phones’ Bluetooth capabilities. Rodeo fans were given a retrieval code to receive a digital copy of the photograph online. Photo Marketing not only showcased AT&T’s phones but also highlighted its sponsorship of the PRCA.