EFilm Studio Brand Promotion Solutions

2007 Lucky Denim Highway Tour Application: Green Screen Goal: Lucky Jeans wanted a cool interaction to create hype around their designer jeans, build brand awareness and attract consumers at a variety of venues.

Traveling to Lucky Brand Jeans stores, community events, and music festivals like Bonnaroo and Voodoo, Efilm Studio’s Green Screen provided a huge draw for the brand. Aiming to help consumers find their perfect fit with a jeans "prescription", Lucky needed to bring consumers into the footprint to try on various jeans. Efilm Studio created a fun solution, allowing consumers to take pictures with friends against a Green Screen. A custom digital backdrop highlighted the tour’s psychedelic 1970s branding and was customized to look like band album covers. Participants could retrieve their photos online, driving consumers to the web after the event and extending the tour’s impact. The Green Screen successfully pulled consumers into the footprint to engage them with the Lucky brand and provided a flexible solution that generated brand awareness at various events.