EFilm Studio Brand Promotion Solutions

2008 Icelandic Glacial Water Marketing Tour Application: Mobile Photo Squid Goal: To build brand awareness around its award winning bottled water, Icelandic Glacial wanted a creative, grassroots method to engage consumers while distributing samples.

Brand Ambassadors hit the streets of New York City dressed in Bjork-like swan costumes and faux fur, grabbing consumers’ attention with humorous associations of Icelandic culture. Street teams canvassed top venues like Madison Square Garden and Times Square, inviting consumers to receive free photos with friends and family. A Brand Ambassador wore the Mobile Photo Squid vest and took pictures from a digital camera, which automatically uploaded images to a computer via Bluetooth technology. Participants were given a retrieval code to download their digital photo, complete with Icelandic Glacier border. Mobile Photo Squid drew attention to sampling efforts and provided a cool solution in midst of the hot summer days.