EFilm Studio Brand Promotion Solutions

2008 American Idol Finale Party Application: Photo Marketing Goal: To highlight its products and services, AT&T wanted to capitalize on excitement surrounding the American Idol finale by offering consumers a fun, interactive environment.

For the entertainment event of the year, Efilm Studio created a unique Photo Marketing element so fans could capture their favorite moments with the click of a cell phone. A backdrop was graphiced with both AT&T and American Idol branding and provided a great visual for the AT&T footprint. To highlight the offerings of select AT&T phones, a Brand Ambassador took digital pictures with an AT&T mobile phone. Pictures were then uploaded to an onsite computer via Bluetooth technology and printed out for participants. A flat screen monitor above the backdrop looped pictures, showcasing the quality of cell phone photos to passersby and creating vertical presence to gain additional brand exposure. Fans loved taking pictures not only with their friends and family but also with former American Idol contestants! Amidst all the other activities for the American Idol Finale Party, Photo Marketing provided the perfect opportunity to attract consumers into AT&T’s footprint.