2008 NCAA Men’s and Women’s Final Four

Application: Photo Marketing & Video Play-by-Play
Goal: Celebrating the top four NCAA teams in the nation, AT&T wanted to create an engaging footprint that drew in basketball fans and showcased products and services.

Photo Marketing was the most popular activation within the AT&T footprint, providing 9,048 fans with onsite photos. There was also a constant line for Video Play-by-Play, with 3,045 participants trying out their hosting skills.




Efilm Studio built on the excitement and anticipation of the Final Four and created interactive activities that basketball fans couldn’t pass up. Efilm Studio provided Photo Marketing against a branded backdrop at the Big Dance and Photo Marketing and Video Play-by-Play at Men’s and Women’s Hoop City. To show off the capabilities AT&T’s cool gadgets, photos were taken with mobile phones, uploaded online via Bluetooth capabilities, and then immediately printed onsite. Fans channeled their inner athlete, taking their pictures with a replica of the Naismith trophy. For those who missed their calling as sportscaster, Video Play-by-Play offered an opportunity to show off hosting skills from a mock studio set, complete with headsets. Participants received retrieval cards to download their videos from the web, creating a viral element that could be shared with family and friends. Efilm Studio's Video Play-by-Play unit was featured on the local news.


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