E!’s Ciroc the New Year 2011 Party in Miami

Mobile Squids®, Green Screen Photo Solutions E! Entertainment Television partnered with Ciroc Vodka to host New Year's Eve parties across the country. At the Miami-based party hosted by Kourtney Kardashian, E! and Ciroc collaborated with The Blue Flame Agency to plan the details of the event and sought a creative way to provide party-goers with a branded keepsake. The Blue Flame Agency commissioned eFilm Studio to develop a green screen photo solution for the event. Party attendees could have their photo taken against a disco ball themed background with an E! and Ciroc logo photo border. Party-goers could instantly access their photo via a branded microsite, where they could e-mail their photo or post it to Facebook. Additionally, photos were sent to New York's Time Square JumboTron where another E! /Ciroc party was in progress. Overall, attendees had a complete branding experience from start to finish.