2010 Mini Cooper San Francisco Event

Photo Solutions Mini Cooper sought to find a creative way to catch consumers' eyes and successfully market its brand during the holiday season. eFilm Studio teamed up with experiential agency City Eventions to stage an exciting photo opportunity in Union Square in San Francisco during the 2010 holiday season. Consumers visiting the square had an opportunity to get their photo taken against a Mini Cooper branded background. Consumers were given a retrieval card and used the code to access their photo on a branded website, designed by eFilm Studio.