2010 Cosmopolitan "Fun, Fearless Female" Times Square Event

Mobile Squid® Cosmopolitan magazine hosted an event featuring Jordin Sparks in NYC’s Times Square to support its “Fun Fearless Female” campaign. Cosmo wanted to ensure successful brand interaction with its target audience. eFilm Studios not only took photos of female consumers via Cosmopolitan branded Mobile Squids®, but also immediately transferred photos to the attention-grabbing American Eagle JumboTron in Times Square. By transferring photos to the JumboTron, Cosmo was able to generate genuine excitement from consumers, making them eager to participate in the program. Consumers received instant gratification from seeing themselves on the big screen as a Cosmo "Fun Fearless Female". Furthermore, participants were given a branded retrieval card where they could later access their photo from a Cosmo-themed photo activation website. eFilm Studio was able to help Cosmopolitan achieve positive brand image and put on an impactful and successful event.