2010 MTVu Campus Invasion Music Festival

Mobile Squid® MTVu Campus Invasion Music Festival takes over various college campuses around the nation by recruiting popular musical artists to play at the schools. Hershey’s Reese’s brand, an event sponsor, sought to create a powerful, interactive brand impression. eFilm Studio deployed Mobile Squids® around the event to take memorable pictures of concert-goers and provide them with a special keepsake photo of themselves. A branded Reese’s border was then applied and participants were given a retrieval card with a code to access their special photo online. Attendees could access their photo via a Reese’s themed photo activation site where they could print or e-mail their personalized photo.