EFilm Studio Brand Promotion Solutions

Green Screen
Green Screen marketing is a special type of consumer interaction where participants are photographed against a background consisting of a single color, usually blue or green. Once the picture is taken, the background is then digitally replaced by an alternate background image. A foreground image representing your brand is also added, and a simple photograph is turned into a memorable keepsake from your event.

Photo Marketing
Green Screen
Mobile Squid
Sample Photo Retrieval Site
Sample Photo Admin Site

Green screen transforms a boring old picture into a memorable takeaway that stays with the consumer long after the event. Digitally customized with backdrops and borders, it is the perfect solution for any thematic. Backgrounds can also be branded to extend awareness and link an exciting photo memory with a specific client and brand. A green (or blue) screen is setup at events and consumers take pictures together, or as individuals, against the blank screen. A Brand Ambassador takes the photo with a camera, which is linked to an onsite computer. The BA then positions the consumer’s picture within the customized border, so the image fits in properly. Photos can immediately be printed onsite with a small printer and photo paper, sent to a retrieval site, or emailed. All options can provide consumer information in exchange for the photo, creating a valuable database of information for future marketing initiatives.

• Green Screen equipment – green screen, display, and mobile computer
• Camera supplies - digital camera or cell phone and tripod, as needed
• Photo supplies - printer and photo paper
• Software license
• Picture retrieval cards, as needed
• Picture retrieval website, as needed

With digital cameras and cell phones, consumers have immediate access to photos that capture memories at any given moment. And they share those experiences and pictures with friends and family via social networking sites, blogs, and photo sites. Digital green screen photos provide an excellent opportunity to extend a brand’s reach into cyberspace and create a second brand interaction once consumers return home and retrieve their photo. When printed onsite, Green Screen photos become valuable giveaways that are less likely to be thrown away than traditional premiums.

How is all this possible?

1. Green Screen is a quick and simple interaction and provides consumers with a photo that creates brand interaction beyond the initial event.
2. In general, people love taking pictures and gladly participate in the interaction, providing ample opportunities for Brand Ambassadors to deliver branding experience and marketing messages.
3. Green Screen is easy to setup and does not take up a lot of space. It saves footprint space and provides more room for additional interactive components onsite.
4. Providing an opportunity to compliment an event’s tone with the addition of props, each activation is custom and unique.
5. It is great as the focal point of, or in addition to, any footprint.
6. The picture retrieval process drives additional traffic to brand’s website.
7. Consumer data collected on retrieval websites is a valuable marketing resource.
8. A commemorative border gives pictures additional sentimental value prompting consumers to take action to retrieve them.
9. Electronic equipment can be quickly dismantled allowing, easy transport and maintenance.