Mobile Photo Squid is a breakthrough technology which provides one of a kind
consumer – brand interaction. Experiential marketing at its best, it engages potential
customers from the moment they spot the Squid in a crowd and continues holding their
interest with a memorable interaction that brings your brand to life. Mobile Squid® devices
consist of a branded shell backpack that brand ambassadors wear that can display a
company logo or design. Brand ambassadors are free to roam the event, take photos of
consumers in action, and truly engage them with your brand.
In multi-technology solution events, ambassadors can also direct consumers to
another footprint, where they receive further exposure to your brand.
Mobile Squid® Marketing Application
- Brand Ambassadors wear Mobile Squid® backpacks.
These backpacks consist of all items needed to complete
the Mobile Squid® activation.
- Brand Ambassadors engage consumers within a
specified footprint, sharing information about your brand
and offering to take photos of consumers. The mobility
of the Mobile Squid® allows Brand Ambassadors to adapt
to any space or venue.
- Brand Ambassadors take photos of consumers using a
mobile phone or digital camera.
- A specially designed, branded border is applied to the
digital picture. This branded border extends your brand’s
reach beyond the initial Mobile Squid® interaction,
serving as a continual interaction between consumer
and brand.
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After pictures are taken, they are automatically
uploaded online.
- Consumers receive a retrieval card, directing them to a
branded retrieval website, where participants can
access their digital pictures.
- Participants can then download their event pictures from
the branded retrieval site. As an added element, clients
can choose to have consumers enter personal data
prior to receiving their branded photo. This provides
useful reporting information.
- Consumers can even email their pictures to friends and
family and publish to social networking websites like
Facebook, creating a forceful viral component.
- The branded photos are shared, posted online, and
seen by family and friends. This extends your brand’s
reach beyond the initial interaction and consumer.
Mobile Squid® creates a powerful brand experience.
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After the Mobile Squid® event, you’ll receive detailed
reports with information regarding interactions,
impressions, and number of retrieved photos.
Mobile Squid® Pack
- Branded Squid Backpack
- Squid equipment – mobile computer, security system, and barcode scanner
- Photo equipment – photo camera or mobile phone
- Software license
- Battery pack - allows 12+ hours of non-stop interactions
- Picture retrieval cards
- Picture retrieval website
Why do I need Mobile Squid® at my Event?
Nowadays, when customers are more often than not irritated by
traditional advertising, Mobile Squid® offers a fresh
approach to attract consumers' attention.
Due to its unique appearance, it unobtrusively educates consumers
about the benefits of your brand and ensures subsequent exposure to
your brand.
Mobile Squid® is a proven technology successfully
implemented at the event sites across the country.
How is all this possible?
- Mobile Squid® is an attention getter. Its originality is an easy icebreaker between Brand Ambassador and a consumer.
- In general people love taking pictures and gladly participate in the interaction, providing ample opportunities for Brand Ambassadors to deliver branding experience and marketing messages.
- Mobile Squid® is truly MOBILE. It saves footprint space and provides more room for additional interactive components onsite.
- A great display of guerilla marketing, it's great for street campaigns.
- The picture retrieval process drives additional traffic to a brand’s website.
- Consumer data collected on retrieval websites is a valuable marketing resource.
- A commemorative border gives pictures additional sentimental value prompting consumers to take action to retrieve them.
- Squid is comfortable for Brand Ambassadors to wear and applies virtually no back pressure.
- Electronic equipment can be quickly dismantled, allowing easy transport and maintenance.
Visit Mobile Squid Website for More Information!