
In a world where photos rule cyberspace
and capture life’s highlights, Photo Marketing offers a branded
takeaway that consumers are sure to keep. Photo Marketing creates
presence and provides great onsite branding during activations.
Backdrops serve as focal points for events of all sizes and are
customized for a variety of themes and venues. Props provide a
simple way to continue a brand’s desired thematic. Brand
Ambassadors use digital cameras or cell phones to take photos,
creating the perfect opportunity to showcase a client’s electronic
products. Consumers take pictures individually, or as a group,
against the background and receive their photo onsite or via web
retrieval. Both options can provide consumer information in exchange
for the photo, creating a valuable database of information for
future marketing initiatives.
- Photo Marketing equipment – branded backdrop, display, and mobile computer
- Camera supplies - digital camera or cell phone and tripod, as needed
- Photo supplies - printer and photo paper
- Software license
- Picture retrieval cards, as needed
- Picture retrieval website, as needed

Digital cameras and cell phones have given consumers instant access
to photographic memories. Photo Marketing not only satisfies
consumers’ demand to capture exciting events but also visually
provides onsite brand presence, extending reach throughout the
overall event footprint. Branded photos create continued brand
interaction when consumers share their photos to friends and
family after the initial event. When printed onsite, Photo
Marketing pictures become valuable giveaways that are less
likely to be thrown away than traditional premiums.
How is all this possible?
- Photo Marketing is a quick and simple interaction and provides consumers with a photo that creates brand interaction beyond the initial event.
- In general, people love taking pictures and gladly participate in the interaction, providing ample opportunities for Brand Ambassadors to deliver branding experience and marketing messages.
- Photo Marketing is easy to setup and does not take up a lot of space. It saves footprint space and provides more room for additional interactive components onsite.
- Providing an opportunity to compliment an event’s tone with the addition of props, each activation is custom and unique.
- It is great as the focal point of, or in addition to, any footprint.
- For digital photos, the picture retrieval process drives additional traffic to brand’s website.
- Consumer data can be collected on retrieval websites, providing a valuable marketing resource.
- A commemorative background gives pictures additional sentimental value prompting consumers to keep the takeaway.
- Electronic equipment can be quickly dismantled allowing, easy transport and maintenance.