Video Play-by-Play

Looking for a way to truly deliver a unique, effective consumer brand experience? Studies show that the more a brand interaction differs from their everyday life, the more likely consumers are to remember the brand. Our Video Play-by-Play announcing unit provides your customers with the once in a lifetime opportunity to be immersed in a taped video broadcast. Visitors act as commentators for any type of event: sports broadcast, award show, concert, etc. Consumers can retrieve their branded videos online, where they can send their videos to friends, upload them to social networking sites like YouTube or Facebook, or send them to mobile phones.

By integrating video marketing solutions into your event, you have the opportunity to create an impactful brand connection with a consumer that is much more valuable than a simple impression. A quality brand experience wins over consumers much more effectively than simply repeatedly exposing a consumer to your brand.

Video Play-by-Play builds excitement and awareness around a brand, creatively engaging consumers with an activation that stands out. Perfect for sporting events, concerts, fashion shows, or any high profile event, Video Play-by-Play requires minimum setup and delivers maximum exposure within a larger event footprint. Backgrounds, props, and scripts are customized to meet a brand’s needs, based on themes, goals, and venues. Participants act as sports hosts, reading from a scripted teleprompter, while a Brand Ambassador tapes the one-minute spot. This provides a quick interactive experience that attracts consumers into the footprint and creates lasting impressions. Videos are uploaded online, and consumers receive a retrieval code to access them after the event, creating a highly viral component. To retrieve the video, participants enter their code and information, providing highly sought after consumer data. Videos can be uploaded to social sites, emailed, and sent to a mobile phone, extending a brand’s impact beyond event participants. Video Play-by-Play is a fresh approach that combines a truly engaging activation with a valued video takeaway.

• Video Play-by-Play equipment – branded backdrop, sportscaster desk, script, and props
• Teleprompter supplies- video camera, computer and monitors
• Software license
• Video retrieval cards
• Video retrieval website

Social networking has taken user content to new heights, and Video Play-by-Play provides the perfect opportunity to capitalize on viral brand interactions. Consumers send their branded videos to friends and family, in turn sharing their own event experiences with others. Online photo retrieval offers an excellent opportunity to gather consumer data. In addition, the physical setup generates onsite branding and draws consumers into the footprint. Video Play-by-Play creates a meaningful brand engagement that sustains its impact long after the event.

How is all this possible?

1. Video Play-by-Play is a quick and simple interaction that provides consumers with a viral video and creates brand interaction beyond the initial event.
2. Consumers have become increasingly interested in new forms of user generated content and gladly participate in the interaction, providing ample opportunities for Brand Ambassadors to deliver branding experience and marketing messages.
3. Video Play-by-Play is easy to setup and does not take up a lot of space. It saves footprint space and provides more room for additional interactive components onsite.
4. Providing an opportunity to compliment an event’s tone with the addition of props, each activation is custom and unique.
5. It is great as the focal point of, or addition to, any footprint.
6. Video retrieval process drives additional traffic to brand’s website.
7. Consumer data collected on retrieval websites is a valuable marketing resource.
8. A branded backdrop gives video additional sentimental value, prompting consumers to take action to retrieve them.

• Video Play-by-Play
• Video Marketing
• Video Wall
• Video Displays
• Video Mobile Squid